"Marshall McLuhan sees modern man as the relic of the logical, linear, 'hot' culture of movable type. Stunned by his encounter with the 'cool' world of mass communication, man has struggled for equilibrium -- and the result has been apathy, anxiety, and alienation.
"The road to recovery, McLuhan suggests, is to recognize that electronic media are subtly and constantly altering our perceptual senses. The serial logic of print is fading out before the intuitive 'mosaic' of instantaneous communication. Books 'contain', TV 'involves'. The new vision is mythic, tribal, decentralized. Man now lives in a global-sized village, and is returning to the values and perceptions of a preliterate culture." -- [jacket blurb, US pbk, 1967]
"McLuhan's ideas are absolutely brilliant, often prophetic. Thanks to him we've got some high-powered tools to deconstruct media messages. Respect due." --Henry W.Targowski.
Highly recommended.
